Who we are

Fairlie Poplar Associates was formed in 1998 to exploit a market inefficiency. We traded the inefficiency until the trade was no longer producing abnormal returns (2003). We trade based on academic research completed by us and others. Until we find the next tradable inefficiency, our current strategy most closely resembles a buy and hold fundamental analysis strategy.

We recognize that the vast majority of investors would be better off not using a financial advisor that is paid based on the amount of assets managed. After adjusting for our percentage fees, you would produce higher returns on your own. If you are going to use an advisor, ask to pay an hourly rate. In our case, we ask that you index the majority of your funds. We will assist you in doing this for a one-time fee. If your wealth is sufficient, then you may benefit from ongoing management of small portion (always less than 20%) of your investable funds.

Our fees are similar to most fund managers. Contact us for more information by emailing us (chodges@fairliepoplar.com) or calling us at 770-301-8648.

Our Managing Member

Charles Hodges received his PHD from Florida State University in 1993. He is currently a Professor of Finance at University of West Georgia, Adjunct Professor of Finance at Georgia State University, Course Coordinator for Georgia WEBMBA in the area of Finance, Visiting Professor of Finance at Southern Illinois University-Carbondale and former Director of the Zhongnan University of Economics and Law-University of West Georgia Finance Transfer Program. He has won numerous research and teaching awards, published over 25 peer-reviewed articles, and has consulted extensively in the retail and restaurant industries. He teaches primarily in the area of Corporate Finance. His research focuses on asymmetric information, long-run investing, and mutual funds.  His most recent work is in the valuation of small public corporations.